A global content strategist, expert in local narratives.
With extensive experience in bringing together all pieces of the integrated marketing puzzle for brands, I have led brand-building & creative conceptualization of content-centric brands, built revenue-friendly content products & spearheaded marketing for niche, massy to global content powerhouses including National Geographic Channel in India. In recent years, I have extended this expertise in building engaging content experiences for companies in other sectors panning B2B to B2C digital platforms.
I'm driven by purpose, a passion to transform traditional stories to digital narratives and committed to weaving words, design thinking and photographs to stitch cost-effective, consumer-relevant visual storytelling campaigns for brands.
As a creative marketing & brand solution consultant, a photographer & writer, and co-founder of Think First Principles (India's first official growth hacking lab), my portfolio includes media companies, international travel brands, social impact foundations, homegrown art & culture brands, female-focused campaigns, advertising agencies & startups.
PromaxBDA India jury member • PromaxBDA India Gold & Silver, 2015 • Spearheaded one of the best regional campaigns for National Geographic's global content, 2014 • WOW Award Silver, 2011
*Featured in Mint (India's leading financial daily)*