+ brand audit workshops to evaluate the health of business & suggest broad action points
+ develop brand blueprint & digital identity for companies
+ bespoke brand messaging & content development solutions
+ build a sales-friendly marketing strategy
+ define 6-12 month marketing roadmap
+ develop & execute business & people goals rooted in social impact
+ marketing org design to improve integration and collaboration within teams
+ agency management of external marketing service partners
+ project management
Featured in Mint (India's leading financial daily)
With 15+ years invested in building brands, Amrita is an award-winning integrated marketing specialist, creative entrepreneur, brand solutions consultant, educator and co-founder of a growth marketing company - Think First Principles. Expert at strategic glocal marketing, brand storytelling and consumer behaviour, she plays the role of an outsourced CMO for startups, SMEs, social impact foundations to enable them meet their KPIs by transforming them into people-focused, purpose-led, narrative-based, tech-enabled brands.
Ex-Marketing Head of National Geographic in India, Amrita took a leap of faith to start her consulting career in early 2016. Over the years, she made the power of education her anchor and been consistently upgrading her skills and knowledge to keep up with the changing times to understand the new direction of marketing, find the fine balance between becoming self-reliant and building teams, embrace tech & design as a way of life to remove the barriers, find her voice as an ambitious woman at work and keep her fingers on the pulse of 'plug and play' approach of marketing in the most integrated, efficient, cost-effective and bespoke way.
A GirlsxTech Champion, PromaxBDA India jury member and a Diversity & Inclusion activist, her collective portfolio includes Institute for New Economic Thinking (New York), The Hunger Project India, Stepathlon, Culture Machine, Dasra, WASH United, The Caravan, GIZ India, Lexi Pens, Tripadvisor, Sain Almond Milk, Bharatbala’s Virtual Bharat.
Amrita is on a mission to build a conscious world by bridging the gap between marketing, social impact, tech, education and storytelling.
Awards & achievement include:
Gold & Silver at PromaxBDA India in 2015 for integrated marketing campaigns
Nat Geo Global Recognition for the successful Indian launch of NGC’s ‘Brain Games’ as the best regional work on localising a global campaign at the 2014 National Geographic Channel International Programming & Marketing Conference held at Washington DC.